B2b Marketplace

The Challenge

Process

Research

Facilitated 1:1 interviews with power users, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

40% improvement in task completion. Since shipping, we've measured 18-point NPS lift.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

Key Takeaway

Whether you're designing a new feature, this principle matters.