Casey Reid — Product Design

Projects

Projects project preview
Early wireframes and user flows

The Challenge

My Approach

Research

Conducted 1:1 interviews with power users, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 35% reduction in support volume.

Projects

Shipping quality design requires collaboration and iteration. This piece explores how . The implications matter for teams and organizations.

Conclusion

Whether you're shipping a new feature, this mindset matters.