Casey Reid — Product Design

Customer Portal

Customer Portal project preview
Final shipped design

The Challenge

My Approach

Discovery

Conducted usage analytics triangulation, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 35% reduction in support volume.

Customer Portal

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

Conclusion

Whether you're building a new feature, this principle applies.