Casey Reid — Product Design

Real Estate Search

Real Estate Search project preview
A/B tested variants

The Challenge

My Approach

Research

Conducted 1:1 interviews with power users, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Real Estate Search

Shipping quality design requires collaboration and iteration. I've learned why . The implications matter for teams and organizations.

Conclusion

Whether you're shipping a new feature, this approach applies.